Keep the legacy.
Honor the reputation built over decades while giving the company a contemporary point of view.
Case study · evolving a family legacy
Built for water. Made for memories.
Sunset Outdoor had built pools for more than two decades. The next chapter was about making the brand feel as personal, modern, and lasting as the spaces it creates.
The opportunity
A pool is never just a pool.
After 20 years of building beautiful backyards, the company’s work had outgrown its image. The identity needed to reflect the care, craft, and confidence already behind every project.
The brand needed to move beyond construction and into the life that happens around the water: long afternoons, family rituals, close friends, and memories that stay.
Show the feeling.
Lead with the lived experience, not only the product, so every touchpoint feels human and aspirational.
Make dreams real.
Create a brand platform that turns an imagined backyard into a clear, credible next step.
The build
Where sun and water become one mark.
The identity combines a rising sun with flowing water in a single set of lines. It is simple enough to feel enduring, and expressive enough to carry the promise behind the work: every project should make room for a life well lived.
In motion
Six short moments from the latest Sunset Outdoor films, selected to show the range of the work: craft, water, scale, and the feeling of being there.
The promise
“A backyard can be the place where the best parts of life happen.”
Dream Real became the idea that connected the brand, its work, and the people imagining a different way to spend time at home.
Dream
Real.
Real.
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